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Sebastian Coe

IAAF Hires Rep Management “Wetwork Man”

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When western leadership chose to bash the Sochi Olympics with groundless allegations back in 2014, something in the soul of sport died. The reverberations of the sadistic politicizing form that moment, has now reached a deafening roar in Rio de Janeiro. At the epicenter stands the International Association of Athletics Federations‎ (IAAF), and organization sworn to be the equinox of fairness and excellence. Here’s how business and PR, the politics of greed conquered sport, and assassinated scores of athletic dreams.

IAAF

Sebastian Coe is the President of the IAAF. A two time Olympic champion, Coe was made a Lord by virtue of his rise in the world of British sport, and his connections to the industrialists. Taking the common path, his golden reputation got tarnished a bit, when he was associated with former IAAF consult, Papa Massata Diack, the world’s most wanted doping scandal godfather. Miraculously, Coe has been tasked with redeeming the IAAF’s and his own reputation in his new assignment as grand inquisitor of cheats. With a dual purpose in mind, the insiders of sport assigned Britain’s most influential sportsman to destroy a political enemy — and Russophobia reared its ugly head once more. The wetwork of killing off Russia’s athletics will go down in history as the most unsporting disaster ever perpetrated, I promise. A whole team punished for sensational and sometimes ludicrous claims. The KGB passing pee cups through walls… Holy God.

Olivier Gers
Olivier Gers

The banning of every, single, solitary Russian track & field athlete from Rio 2016 bears the stench of wrongdoing most people would only detect at a mafia massacre. I cannot be bombastic enough here, to let the uninformed reader know how onerous the IAAF has become. I can however, shine a spotlight on this organization’s operations. Their hiring of a Publicis Media Group PR guru as CEO is a veritable starting gun for a coming BS race. If you were upset over booing in Rio, or Russia’s downfall at the hands of these sellouts, get ready for the ultimate cheat.

Olivier Gers, is the UK-based global president of LiquidThread, a division of Publicis, which is headed by French business mogul Maurice Lévy. Once again, in my quest to tie together the world chaos movers and shakers, I find the customary linkages to the Rothschilds. But Lévy’s membership in Investment Partners is less important here, than the role Gers always plays. The media and entertainment executive is what I would call a “PR wet work specialist”, a reputation rescuer who helped the former Silvio Berlesconi media conglomerate Endemol emerge from the throes of being billions in monetary indebtedness and trillions in bad PR branding back in 2010-2011. Let me make this clear for the non-PR professional out there. Yes, the IAAF’s reputation and Lord Coe’s, they are just this bad. The lords and ladies of Great Britain, the big brands that sponsor every tennis show on every athletic foot, they stuck their firmly taped sporting wrists far too far into the athletics cookie jar. The IAAF needs an Usain Bolt of reputation management. Oh yes, before I fail to mention, Rupert Murdoch was involved in Endemol on the fringes too. As for Coe, someone once called him the “unelected Baron of self-aggrandisement through sport”, which I find befitting his past and current posture.

Let me ask the question here; “If the IAAF had not lied like its pants were on fire, then why would trust need to be reestablished?” I owned the most influential PR news media in Europe with my wife and partner for years. So, I understanding just how badly these people messed up is framed perfectly by how high up the roster IAAF’s rescuer is. Get ready for a media blast of herculean magnitude from the wonder boy the media cabal has stuck at IAAF. No wonder Coe is in Rio hugging every gold medal winners like long lost brothers and sisters, he’s standing on the sports banana peel of banana peels. And gladly, I am here to try and give him and his sports management conglomerate CSM a shove. Yes, you read that correctly, the guy in charge of killing Russian athlete’s careers is in business in promoting sports too. Talk about conflicts, I want to see Gers wave his magic wand on this stinking doodoo in the middle of an Olympic track. I wonder if Olivier Gers will assume a role at Coe’s company before long? Let’s see, the dogma at CSM says:

“We help build businesses, brands and organisations through the power of sport and entertainment.”

You don’t say? Now I am wondering which brands the Russian track team members are wearing! Maybe they had to go, in order not to diffuse the Adidas or Toyota or Seiko brands? Well, it looks like Gers is already on the job advising Sebastian Coe to cozy up to winners, and spreading some more Coe-Legend stories around. Gers is of course the expert at creating and spreading content around, so look for the coming attempts to water down bad press with hyped bullshit about Coe and the wondrous IAAF. I’ll have more as time progresses, but if there are any negative Coe/IAAF stories out there, please contact me for reporting the issues.

Rio Fair and Square: Yelena Isinbayeva’s Highest Vault Ever

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It’s dawn in Moscow, scattered clouds drift by overhead as a slender athletic figure peers up from a center city balcony. The city is humid and eerily quiet at 5 a.m., but still as daunting as ever for a girl raised simple in Volgograd. Yelena Isinbayeva’s hand trembles a bit, as she ponders the fate of things. The coffee in her cup, clearing the rim to slightly burn her hand, she returns her gaze to breakfast. Just bread, butter and a bit of cheese, that’s all it takes to send a champion aloft, and Isinbayeva is the best of the best. But Russia’s pride, the greatest women’s pole vaulter of all time, she’s cemented to Earth by cruel men, playing dark politics.

(Please sign the petition here, or below. An appeal to Thomas Bach and the IOC)

Yelena Isinbayeva is being punished by the same organizations that named her Sportswoman of the Year three times. Despite the decision of IOC President Thomas Bach and the Olympic executive committee to allow Russian athletes to compete at the Rio games, in some weird quirk of fate, Yelena has been denied. Russia, accused of “state sponsored doping”, is snubbed, tortured, and humiliated by a sporting community rife with scandal itself. The International Association of Athletics Federations (IAAF), and President Sebastian Coe refused to approve Yelena’s participation in the Rio Olympics, Isinbayeva was crushed as if she’d vaulted 5 meters, only to fall on solid concrete. The two Olympic gold medals, her three world championships, her world record at her event, everything blurs in the tears Yelena can no longer hold back. What a travesty this is, as any true sportsman must know. The cleanest of clean athletes, the very pinnacle of un-reproachful excellence, sacrificed on the altar of sport for greedy businessmen’s sake. But the asymmetrical politics of today are not in Yelena’s mind this morning.

In the Instagram share below one of Yelena’s fans comments on the star’s bid for fairness; “While there is a 1% chance, I have 99% faith.” 

Thomas Bach made the most courageous decision in politics the other day. Though the watching public scarcely noticed, the former Olympic fencing champion who’s now President of the IOC parried deadly strikes it’s sure, in allowing Russia to compete in Rio at all. What must it have took, to buck the entire western media/political/business sector of the western hemisphere? Make no mistake about it my friends, this is assuredly what he did. By showing the good sportsmanship and logic, of punishing only the guilty, Bach held true to an athlete’s pledge of fairness. Unfortunately, Lord Sebastian Coe seems to have forgotten his oath, or he’s been blackmailed out of it one.

Now one of the greatest Olympian’s the world has ever known sits staring into the morning, no doubt pondering how this all came to pass. As Yelena wrestles with the tears, the anger, and the things she cannot hurdle, Thomas Back is in Rio overseeing the spectacle of the eternal games of humanity. Even the people of Rio wonder publicly, at Isinbayeva absence. But amid the impromptu reports on the streets of Brazil, and cries from social media for answers, the IAAF and Coe stand rigid, backs turned on endeavors we all so loved. Yelena cannot even get an answer to the question, “Why have I been singled out?” You see she surely has been, of this I am certain. For even past transgressors are now allowed to compete, and Yelena has never even been suspected of doping.

Sebastian Coe wins 1500 meter gold in 1980
Sebastian Coe wins 1500 meter gold in 1980

Coe, the man of Olympic track & field legend, must surely have done something awfully dirty to behave in this fashion. This is what I think. The runner who was “the man” at the 1984 Olympics has somehow disappeared, and four Olympic gold medals now hang in the trophy case of an alien impostor, some replacement the big British bankers stuck in Coe’s place. Sebastian Coe was a hero to millions, I watched with the rest his exploits in 1980 and 1984. I was saddened, like other fans, when he got a lunch infection and could not qualify for 1988. To hear what he’s doing to Yelena Isinbayeva, it’s almost inconceivable to me. But there it is.

Coe with then Foreign Secretary and later First Secretary William Hague
Coe with then Foreign Secretary and later First Secretary William Hague – It was Hague who swore Syria’s Assad gassed his own people

With a few days left to go, Russia’s greatest track and field athlete is by now in a gymnastics routine, still training for the possibility a miracle will happen. She’s said she’ll work toward Rio, until the last second. Isn’t this what champions do, after all? But the sports miracle we wait for this time will not come from Yelena’s dire dedication to physical and mental perfection. No, the miracle must come from her fans, and from the tens of millions of old athletes like me, who swore to play fair our whole lives.

Sebastian Coe, sir, time for you to stand tall again, and play fair.

For you readers, you can help make a sports miracle by signing this petition to Thomas Bach at Change.org. The petition is in Russian but simply states:

“We, sports fans, do not agree with the decision of the IAAF to throw aside Russian athletes, who were not doping, from participation in the 2016 Olympic Games in Rio. Clean athletes, with an impeccable reputation should take part in the Games!”

The petition goes on to implore the IOC and Thomas Bach to intervene on Yelena’s behalf. Please help, won’t you?